Flower Power
Pop Culture
From 2 March 2018 to 6 January 2019
By the studio Danny Rose
An immersive journey in the graphic universe of the Sixties!;
Between two projections of Picasso and the spanish masters, will be presented a short program dedicated to the quintessence of the Flower Power movement. The Carrières de Lumières are transformed into an imaginary city, around which the viewers are invited to stroll and lose themselves as they follow in the footsteps of the idealistic generation at the end of the 1960s, which changed the world.
Danny Rose has carried out extensive research and design work that provides an overview of the various movements of the sixties: the ‘Flower Power’ slogan of the hippie movement with its colourful artwork, flowers, and ‘peace and love’ slogans; a graphical tribute to the extraordinary world of Sgt. Pepper and ‘Yellow Submarine’; an original portrayal of Pop art that shows viewers the movement’s codes using the imagery of mass culture, everyday objects, a comic strip, and a concluding part that celebrates states of altered perception with Kinetic and Optical art and psychedelic iconography.
All the facets of the cultural revolution that became the period’s ‘popular culture’ are projected onto the walls of the Carrières: the generation’s art, fashion, symbols, and icons take the viewers into the very heart of this incredible explosion of creativity. Colourful hippy-style motifs appear on the walls of the buildings. Giant flowers—symbols of hippy ideology—grow in front of the facades and begin to invade the city. The streets are filled with faces, symbols, and icons of art, taking the viewers into the heart of this period in history.
The streets of this imaginary city are filled with the wonderful music of the sixties, from the Beatles’ legendary album Sgt. Pepper’s Lonely Hearts Club Band to the psychedelic music of Jimmy Hendrix, and music by the Rolling Stones, Simon and Garfunkel, and the Beach Boys—a representative sample of the period’s diversity and creativity.